Now more than ever businesses are focusing on reaching their potential customers online. During these uncertain times businesses, both large and small are closely managing their budgets and reigning in their high digital marketing spending. They are also beginning to ditch the expensive monthly retainers of full-service content agencies and thinking about what they aspects of these services they can start to bring in-house without losing results.
In this post, we’ll take you through how inflo.Ai offers a simple solution for Marketing managers to do more online and create effective, engaging, and SEO optimised blog content to grow their existing audiences.
This is something that can take days or even weeks of research and debate to get anywhere. It’s a tough challenge for even the most seasoned marketers and content managers to get right, especially with regards to SEO optimised content. Finding the right keywords to target in your blog content based on your online rankings and the competitive landscape of your industry can be tricky. Finding the ideas or inspiration to get writing once you have found them can be even trickier.
At inflo.Ai we’ve removed the need for any of our customers to have to worry about this. At signup we carry out our own expert research based on the unique content profile of each of our customers. We use the information provided to understand the services or products they want to direct their audiences to.
We also research thousands of potential keywords options in order to provide suggestions on the most effective ones to target in their content. In addition, we also provide a number of suggestions of ideas for blog posts and pre-configure each account with relevant content to equip our users with the latest information on their topics via trusted publications from around the world.
Once we’ve created your content strategy. Each customer has a consultation with a member of our team who explains each part of of their bespoke content strategy to them and makes any changes based on their needs to ensure it fits their business and marketing goals as closely as possible. Then it’s time to start creating content!
In the past, many of our customers have had to jump around multiple systems to find, create, and post blog content. inflo.Ai lets you do all of this one organised place. With customised newsfeeds, keyword searches, and boards to manage ideas for content there’s no longer the need to jump around multiple systems to create one blog post. inflo.Ai’s recent WordPress integration also allows you to publish directly from your account to your website.
Now, you’re armed with a powerful and thoroughly researched content strategy and you have an awesome tool that allows you to do everything in one place. SEO can be tricky there’s lots of tips on best practice and lots of consultants who want your money to tell you what they are. How can you be confident that you’re ticking all of these boxes? We’ve got a solution. inflo.Ai’s proprietary SEO scanner serves as your virtual consultant anytime you’re creating a new post. Measuring your content a number of best practices such as ‘active voice’ and ‘sentence length’ reaffirming when you’re doing well and helpful guidance on how best to optimise when you’re not
If you are thinking about moving your content creation in-house or are simply looking to create better content, faster we’d love to show you how we can help. Book a demo with our friendly team here.