Building an online presence is a priority for most businesses and written content naturally sits at the heart of almost all strategies.
If you want that content to drive traffic to your site and give you lots of opportunities to sell your products or services then your content and SEO strategies should be one and the same.
There are dozens of ways to use content to improve your websites SEO; website copy, blog posts, guest posting or articles.
Not all content is good content, however.
Here we consider creativity’s place in modern digital marketing strategy, and offer a few tips on getting it right.
Importance of creativity in content creation
Ordinary content will give you ordinary results, and that’s if you’re lucky!
If you’re shooting a little higher then you’ll need to start thinking creatively.
The truth is there are vast amounts of content out there and you need to compete with all of it for the top few spots on Google’s results page. Creativity in your content creation is what will help separate you from the rest. It will also keep website visitors engaged and increase their purchasing odds.
Whatever your objectives with content – increasing sign-ups to your blog, increasing the number of customers in your marketing database, or higher search ranking for popular keywords on Google – you won’t have much success if your content is boring and uninspiring.
Here are some tips to help you balance creative content with optimised SEO:
Research your audience’s pain points and offer solutions
You can’t expect an audience for your content until you truly know what your potential customers are looking for. And you’ll only convert sales if you present your product or service in a way that speaks directly to their pain points. You should invest a lot of time and energy in understanding your audience before you let a drop of ink hit the page.
Don’t write for robots, write for humans
Google’s algorithms are important to keep in mind when you’re creating content – there are lots of little tricks that will help you out – but you should never forget their intention is to prioritise good content that actual humans like.
Writing purely for algorithms may give you a temporary boost in rankings but will eventually lower conversion on your marketing objectives, at which point you’ll start to lose the rankings too.
You need content that’s in the Venn diagram sweet spot: SEO optimised AND highly engaging.
Is your content compliant with SEO good practice?
As much as you might know about SEO, it’s always good to have a tool to highlight anything you might have missed. Think of it like a spell check. Yes, you know how to spell but it’s still worth taking the extra precaution.
Once you have finished a well-researched piece and are ready to post you can use inflo.Ai’s inbuilt SEO scanner to double-check it for SEO best practice, based on the latest standards.
This process is easy and cuts down hours of reviewing and expensive consultation. The tool will review your work and let you know what’s working well and what isn’t so you can make any necessary amendments.
Utilise imagery where possible
Your brain responds automatically to visual stimuli and this aids cognitive function, meaning a great image accompanying a piece of written content will help readers understand your subject.
Some people are more receptive to images than others, and choosing high-quality images will press their buttons and keep them engaged.
inflo.Ai gives you access to millions of licensed stock images within the platform which makes it easy for you to find the right one for your post.