How to

Keywords: A brief overview of what, why and how

This post covers the fundamentals of keywords: what they are, why they’re important and how you should use them when creating posts.

What are keywords?

Keywords (or keyphrases) are the terms included in online content with the aim of ranking on search engine results pages in order to funnel visitors through to your website.

In the past year, the number of searches on Google has almost doubled to 5.6bn per day! People use search engines to seek information or answers to their questions. Ensuring you’re targeting the right keywords in your content is vital to draw a wider audience of potential customers to your business.

Why include keywords in my content?

Keyword research is a difficult and time-consuming process in order to know which keywords could drive traffic to your site. But at the same time, it’s critical that you take a data-driven approach when formulating an effective strategy.

Google is constantly analysing and tweaking its algorithm. They focus on sending searchers to the content that provides the best answer for their query. Including keywords is one of the most important signals Google uses when analysing your content as it ranks the potential matches to every search.

After all, it’s a frustrating experience for searchers to arrive somewhere that does not adequately answer their questions, provide them with useful information or present them with the products or services they were looking for.

How does inflo.Ai help me target keywords?

inflo.Ai uses a number of different data points to develop a deep understanding of our users’ businesses, competitors and marketing goals. Our clever technology crunches the data to provide you with the most efficient keyword opportunities to connect you with an engaged audience online – ready to understand and then purchase your product or service.

All keywords have associated metrics that illustrate how frequently they are used as well as how much competition there is in trying to rank on a search engine for an individual keyword. Every keyword recommended in your inflo.Ai Content Strategy is recommended based on a these metrics including:

  1. The average monthly search volume
  2. Topical relevance to your business and audience
  3. It is possible to rank for the keyword – i.e. not too competitive
  4. Is blog content relevant to rank for that particular keyword

How do I use keywords in my blog post?

inflo.Ai Content Briefs provide the most appropriate keyword to target when creating that post. Here are 10 hints and tips to follow to make sure you target keywords effectively to give you the best chance of ranking:

  1. Include the primary keyword in the title of your post (No need to worry about this with our Content Briefs).
  2. Include the primary keyword in your intro (make sure it’s clearly stated in the generated intro).
  3. Try to use the keyword throughout the post – a good guide is to include it once every 200-300 words of copy.
  4. Make sure the keyword is in the closing 100 words of your post.
  5. Create internal links to other landing pages or blog posts on your site that target the same or a very similar keyword to create topic clusters.
  6. Ensure that the URL contains the keyword.
  7. Add the primary keyword in any  meta-tags and alt-tags.
  8. Use the Track area to find 2-3 related keywords to include in your post
  9. Make sure the keyword reads naturally. Don’t worry if you have to include other words to ensure it makes sense and doesn’t look awkward. You can also change the order of the words (e.g. best desk home office = the best desks for a home office)
  10. Avoid using too many keywords from other topics in a single post. Your reader wants you to focus on targeting a single keyword and avoid long rambly posts.