So you think you have a great blog, now what? Now it’s time to start optimising your posts for SEO. This is the only way you can guarantee traffic and high conversion rates to your blog. There are a number of ways you can optimise your posts for search engines, but for the purpose of this post, we’ll be looking at the top 5 tips for creating SEO optimised content.
Begin with keyword research
Before now, you may have been randomly writing about topics that you felt would be relevant to your readers and sometimes you have been lucky to hit the mark. However, creating a good blog post is not something you leave to chance. It’s important you become more intentional and strategic with the contents you put out for your readers.
Therefore, writing a good (SEO optimised) blog post begins with keyword research. Carry out extensive research on what your target audience is looking for. What keywords or phrases are they searching on the web? With this information, you are on your way to creating a good blog post rich in target keywords.
When you have generated enough keywords ensure that you use them strategically all through your blog post. The title of your blog post, the subheadings, the introduction and concluding part of your post must all be reeling with the target keywords.
Utilise internal and reference links
By the time you have written a handful of blog posts, it is advised that you make it a habit to systematically reference other posts in your blog through internal links. With internal links, you are sure of reducing the bounce rate on your blog by keeping your readers longer on your blog. Through the internal links, you guide your readers to other posts you have published in the past that they may find useful too. This practice helps to improve your on-page SEO.
Also, you should consider linking to other blogs. especially when you are referencing information from another source. By doing so, you are not just observing best practice in blogging but you might be lucky too to get a link back. Blog posts with quality links are tipped to rank higher in search engine results.
Add and optimise images
The impact of visuals on our blog posts cannot be underestimated. As you try to create SEO optimised blog posts, always remember that people are attracted to visuals. The more images and info-graphics you throw in on your post, the more attractive they are for your readers. Good, quality images make your blog post more engaging for your readership which ultimately helps your ranking on search engines.
However, it is important to note that, it’s not just enough to throw in images on your blog posts, but you must ensure that the images are optimised for SEO. Whenever you insert an image to your blog post, ensure that you insert target keywords in the image file name and complete the alternate text field with a simple description of the image with enough focus keywords. It is also important to be careful about the size of the image you are using. Blogs with heavy images have slow page speed which negatively affects your ranking on search engines.
Add a meta description to your post
The first impression matters a lot and when you know that there is no second opportunity to make a first impression, you make the most of the first opportunity. This is what Meta description helps us with. Meta descriptions are the first impression search engines and people will have about your blog post.
The meta description is a simple HyperText Markup Language (HTML) tag that displays a summary of your blog post to search engines. A well written Meta description must contain the target keywords and must give out enough information about the post. While some people believe that the use of Meta description in blogs is becoming obsolete, it still plays a significant role in ensuring that your blog post is good for SEO. Also, social media platforms like Facebook, Twitter, and LinkedIn look for the Meta Description of your post and display it to readers as a preview.
Make your post readable
Creating an optimised blog post requires writing readable content. The readability of an article is a major factor that search engines look out for. If your blog posts are easier to read, this increases your chances of ranking higher than other blog posts that are less readable.
The readability of your blog post can be improved by focusing on these four elements of your article; clarity, structure, simplicity, and grammar. Choose a very simple structure with white spacing between texts and short paragraphs. Outlining your thoughts as bullet points or short paragraphs with sub-headings makes your article a delight to read.
Clearer, structured, and simple to read articles attract more impression on the web. Also, blog posts with little or zero grammatical errors will rank more on search engines. You can use the built in inflo.Ai SEO scanner to help you improve the readability as well as other factors that help improve the ranking of your posts as you write.
We hope that you found this article helpful as you begin your journey to start creating SEO optimised blog content and if you’re ready for your content to go from 0 to 100, sign up to a free 14 day trial here.