Marketing

The 5 best content tools you should have been using in 2021

Confused man

In 2021, more than ever, “content” was the buzzword on the lips of every marketing team. From blogs to whitepapers, from e-books to social media posts – it has never been more important to be producing great content consistently to draw people to your brand.

However, it can be impossible to know where to start on your own. That’s why we’ve put together 5 of the best content tools you should have been using in 2021 to drive organic traffic to your website.

inflo.Ai

TL;DR: inflo.Ai is, overall, the number one tool for content out there. 

What we like: inflo.Ai combines the best bits of the rest of the tools on this list, and puts them together to make the most comprehensive platform for content out there. 

The process starts with suggesting a topic that you want to write your next piece of content about. The inflo.Ai content team will then produce a bespoke Content Brief – the basis of a blog post, with SEO best practices included, that you can build into a published article.  

It normally takes less than an hour to go from a Content Brief to a finished piece of content!

inflo.Ai also includes an SEO scanner, that makes it easy to optimise existing content by highlighting ways you can improve the SEO.

The platform also provides MoM metric-tracking and a comprehensive support team.

inflo.Ai’s 14 day free trial gives you full access to the platform, as well as letting you get your own Content Brief for free. Check it out here!

Semrush

semrush-screenshot

TL;DR: Semrush is probably the best tool for detailed keyword research on the market.

What we like: Semrush offers content marketers the ability to research keywords in more detail than many other services. 

To get started, type in a keyword you want to focus on. Then, the platform gives you optimisation tips taken from your top competition in search results. 

It will deliver recommendations on things like the ideal length of your content, the number of links and semantic keywords you should include, and more.

The platform also has a rich-text editor, where you can test the content that targets a particular keyword. It gives tips on SEO, readability, and tone of voice. 

The platform doesn’t offer as many features as some of the others here with regards to actually coming up with ideas for what to write about – however, for keyword research specifically, it’s one of the best tools out there.

Yoast

yoast-screenshot

TL;DR: Yoast is a great, easy to use plugin for WordPress, with a feature-packed free tier.

Yoast is one of the oldest SEO content tools out there, having been around since 2010. It’s easy to see why the WordPress plugin has survived for so long!

Like inflo.Ai, Yoast has helpful colour-coded indicators to show which parts of your content are best optimised for SEO, and which ones you might need to restructure.

Yoast also lets you edit SEO details such as meta-descriptions and URL slugs, to help make sure your content isn’t being ignored by Google’s algorithm.

Yoast has both free and paid tiers, with the free tier including many of the most useful features. One of the only drawbacks is that, as it exists only as a WordPress plugin, you can’t integrate it with other CMS’s.

However, there’s little reason that anyone publishing content on WordPress shouldn’t be using the free tier of this plugin.

Ahrefs

Ahrefs Screenshot

TL;DR: Like Semrush, Ahrefs is one of the best keyword research and tracking tools you’ll find. Great for doing your own research before you write a piece of content.

Ahrefs is another platform that, like Semrush, will give you the tools to perform manual SEO research before starting to write a piece of content.

Where the software excels is tracking keywords across the internet. Ahrefs say they crawl over 5 billion web pages every single day to keep an eye on which keywords are performing, and which aren’t.

They’ve also made some parts of their software free to use, such as their  keyword difficulty checker, which lets you see for yourself how hard it could be to rank a given subject you’re planning on having as a content focus.

Ahrefs is hyper-focused on keywords, and less on giving you guidance on an overall content strategy – however, that’s no reason not to take advantage of some of the great free tools they offer to anyone on the internet.

StoryChief

Screenshot of StoryChief

TL;DR: StoryChief gives marketing teams options for working on different types of content. There’s less of a focus on SEO, but there are some great scheduling options.

StoryChief is a content tool with a few different features. One of their standout features is their content calendar – similarly to Hootsuite, it allows multiple users on a team to schedule posts across different platforms.

They also give you some SEO optimisation tools, similarly to Yoast, to help make sure you’re checking all the right boxes in your blog/social media post/next piece of content.

However, StoryChief’s main focus seems to be on tracking performance across different social media in one place, saving you the effort of having to go into each individually and collate them yourself.

There are definitely tools in this list which give you better options of long-form content – however, for companies who are less interested in focusing on SEO, StoryChief is worth checking out!